Color Scents® Packaging

Color Scents® Packaging Concepts. 2018.

During my internship at Graphic Solutions for Business, I was given the opportunity to design new packaging concepts for Berry Global’s brand of trash bags, Color Scents®. The client requested that the new design be color-coded by product size rather than scent. I chose blue for the 4-gallon size and violet for the 13-gallon size, based on the brand’s main colors. For the 8-gallon size, I picked a warm magenta that looked good alongside the other colors. I purposely placed the important product information on the top half of the packaging so that it would be visible when sitting in its point of purchase display.

My concept was ultimately not chosen by the client, but a few of its elements appear to have been incorporated into the final design.