Liam’s Hope Logo

Liam’s Hope logo. 2020. Digital.

I designed this logo for a client who had just started a small nonprofit organization. Liam’s Hope is named after my client’s black lab, Liam. Their mission is to visit hospitals, nursing homes, schools, and more, in order to spread joy to people in need.

The logo is made to resemble a heart-shaped dog tag. It may not come across as a dog tag without context, so I included a paw print in the design as well. It is primarily meant to be used in social media, so I made sure it was compact enough to be used as a profile photo. The color orange was chosen by my client because Liam wears an orange collar, and it conveys warmth, happiness, and fun. I paired the orange with purple because it conveys a sense of compassion, and also loosely resembles Liam’s dark fur.