Vietnam Memorial Wall Logo

Vietnam Memorial Wall logo, 2019. Digital.

These are a couple of concepts I came up with when Salve’s AIGA club was approached by Enactus to design a logo for the new Vietnam Memorial Wall being built in Fall River, Massachusetts. The Vietnam Veterans Memorial Wall Committee requested that the logo incorporate the colors of the Vietnam Veteran’s patch: green, red, and yellow. It was somewhat of a challenge to get the three colors to look good together in a logo, so I opted to prioritize the green over the red and yellow.

The wall shape above the text is not my own design, but was taken from the Wall’s original logo. I remade the shape from scratch in Illustrator and changed the color to green. The typeface I used for the logo is Optima— the same typeface used on the Vietnam Memorial Wall in Washington, D.C.

I made a few versions of this logo. One variation includes the Veterans’ Patch between the shapes and the text. The other two variations were created to show how the logo could be used in black and white on dark or light backgrounds.